attract more users

It will help to keep users coming back:

Suppose you walk down your local hight streeet and notice that a shop there never changes its front window - the products are always the same - what do you feel? You may not bother looking in again, since you know it's going to be the same.
It's the same with your website - you need to tell potential clients about the latest news, products and offers to get their interest and show that something is hapenning!

(Image courtesy of Serge Bertasius Photography at