As a small business, you have hundreds of things to do and often compromises have to be made – and updating your website doesn’t seem to be a big priority. But by doing so you show potential customers that you’re on the ball and on top of things.
Communicating with your customers is important - sharing new ideas, understanding the issues, explaining the solutions; communicating well will give you a good head start.
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Often the first thing that comes to mind when I hear the word 'Facebook', is millions of people with nothing better to do than share what they had for breakfast that morning. What possible use can that be for my business or any business for that matter? Well, already in that first sentence is half the answer. More than half a billion people use Facebook every day and with over 1 and a half billion users in total, that's an incredibly large number of potential clients. By creating a Facebook page not only will you have access to this huge number of possible clientele but it also gives you the opportunity to interact with your customers and the ability to generate trust.
When people are faced with two companies who both offer the same service, they are 90% more likely to use the company they know a friend or family member recommends or 'Likes' than one that is 'unknown'. By encouraging your current clients, previous clients and friends and family to like your page you are increasing your business's chance of not only reaching new people but also getting them to use your company.
From Google's Penguin search algorithm update in 2014, it used to be thought that getting backlinks from low authority sites, ie sites that don't have a lot of users or impact, was a no-no, as they would make your site sink in the Google search engine results. However, here's a tip - even if the site is low authority, because it's highly relevant to your local area then you should go ahead and get a link.
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Suppose you walk down your local hight streeet and notice that a shop there never changes its front window - the products are always the same - what do you feel? You may not bother looking in again, since you know it's going to be the same. It's the same with your website - you need to tell potential clients about the latest news, products and offers to get their interest and show that something is hapenning!
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The large hack in October 2015 on Talk-Talk’s website is a reminder that it’s important to be vigilant about security on your website. In that artcile the Institute of Directors (IoD) said attacks on British businesses "happen constantly". This is true - every hour there are attempts to get into a website’s server and infiltrate its website files, so it should be a matter of priority to check that your content management system (CMS) is up-to-date and all the plugins, modules and components are the most recent versions also. If you’re not sure about how to do this contact your web developer, and they should do it for a reasonable cost.
Keeping your content updated creates a good impression – when people who are new to the site see up-to-date information, they will get a better impression than if you’re months out of date. If a business site updated its News page a year ago, would you really want to do business with them?
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You can control who sees your content by dividing up your followers into groups called Circles. This is different from Facebook and Twitter and allows you to finely control how your content is seen, providing tailored content and a unique online experience for your clients. In this way you can offer new products, specific services and relevant updates to them.
Hangouts allow Google users to have private video conferences with a selected list of people. These can be for tutorials, demos and Q & A sessions for your clients, as well as for business meetings, planning and so on within your company / organisation.
Google+ is at the centre of the merge of social networking and search. So Google is integrating Google+ into more of its features, from social annotations to its search results to a hashtag and search facility within Google+. Having good relevant content in Google+ posts will become more important as time goes on.
Give us a call on 0844 371 8355 or contact usand we can give you a hand with your social media plan.