attract more users

Yes! and here's why...

From Google's Penguin search algorithm update in 2014, it used to be thought that getting backlinks from low authority sites, ie sites that don't have a lot of users or impact, was a no-no, as they would make your site sink in the Google search engine results.
However, here's a tip - even if the site is low authority, because it's highly relevant to your local area then you should go ahead and get a link.

(Image courtesy of marcolm at FreeDigitalPhotos.net)