The rumour is that your site's Google rating will go down.

Consumers have very little patience for online stores, e-banks and travel sites that slow down, act erratically or crash during busy transaction seasons, according to a new study from Gomez, a provider of Web performance optimization tools and services.

As the intolerance with clunky Web sites rises, so does the cost of lost e-business for the banks, retailers and travel agencies running these sites, according to the study, which was conducted by Equation Research and will be officially announced next week.

Check out the rest of this story by By Juan Carlos Perez in PC World’s article