So - you want to sell your new agey, spirituallly inspirational life-style enhancing book?

With the ever expanding number of social websites, its possible to target your audience very specifically.

For example if you want to advertise to people who like reading a certain kind of book, then you can do a search on facebook, say,  for book titles of the same genre. People on facebook can put their favourite activities, interests, music, TV programmes, films, books and their educational background and other details in their profile, which can then be targetted for pay per click adverts. 

Another aspect of social marketing is blogging – making your opinions, and expertise known in blogs. Get yourself known, and if you make valuable comments, people will start looking at what you do.  You will also in many cases be able to put  link back to your site, which will be associated with your blog.

You can also put social bookmarks on your blog (like the one at the bottom of this one), and if people like what you say, or think its useful, they’ll bookmark you, which will help raise your site’s profile.

The whole point of all this is to get linked to. If people like what you write, they’ll link to you, and this will raise your profile in search engines – which is one of the big aims of web marketing.

Check out this list of sites that are good to connect to: Top 7 Social Marketing Resources