You'll be tested on your perseverance...

If you can help others with what you know about your field, you can get a lot of benefits coming back to you. Primarily you can be seen as an expert, or at least knowledgeable, which will result in trust that you know what you’re talking about, and eventually leads and sales.

Write an article that can both inform people and give them useful tips and links, and find places on the net where you can publish them by typing in “best article submission sites” into Google. It is normal to include a bio of yourself with a link to your site at the end of the article, and this will increase the page rank of your website. And as long as you put the best anchor words that match your landing page, people who are searching for those keywords are more likely to find your website.

Of course, the maxim is: you need to give before you can get; writing and publishing articles in this way does take a few months to a year to bring in worth-while results, and patience and perseverance are qualities that you’ll certainly be tested on.

Engage people in the cultural milieu surrounding your site

Got my link request letters off. Its Sunday, so I’m not surprised no-one has answered.

Had a great picnic in the park with my family and church friends – its on a hill overlooking South London. Wind in my hair, sunny ..ish – this is England you know. Must have been, oh, 23 degrees – thats 73.4 to you yanks.

When I got home I set to thinking about blogging – how do you spread the word? More seriously, what word do you spread? I checked out Keller Hawthorne’s site Freshe-Venture.com Its got some pretty nice and useful content, and in it she gives a few good sites that are good to register your blog with.

All well and good.

The thing is, you want to get your web site known, right? So an important part  is creating a blog (like this one) that talks about what your site’s about, so that you can engage people in the cultural milieu surrounding your site. If your site is promoting and selling handbags (hmm … what is it with me and handbags), well, you’d be good blogging about Prada, Padavona, Gucci, and Fendi – what the latest stuff is, what’s in and out, what people say about them. And you can talk about who’s going round with their bags and who isn’t  – you know, all that celeb. gossip stuff.

You want to give people tips too, and at the same time keep them entertained. Wow, that’s a big call isn’t it…..

Anyway, have a go.  And, to get to my point, if your post doesn’t flow out in a creative rush through your fingers into the keyboard, well, go and have a cup of tea, as we Brits say. Chill out, do something else and wait for a better time. Better to write nothing, than something you’d be ashamed to show your English teacher.

Oh, yes – and don’t forget to link your blog site to the website, and vice versa. Your site states things, sells things, shows things. Your blog creates the culture milieu (great word, that)  round that.