Often the first thing that comes to mind when I hear the word ‘Facebook’, is millions of people with nothing better to do than share what they had for breakfast that morning. What possible use can that be for my business or any business for that matter? Well, already in that first sentence is half the answer. More than half a billion people use Facebook every day and with over 1 and a half billion users in total, that’s an incredibly large number of potential clients. By creating a Facebook page not only will you have access to this huge number of possible clientele but it also gives you the opportunity to interact with your customers and the ability to generate trust.
How can Facebook generate trust in my Business?
When people are faced with two companies who both offer the same service, they are 90% more likely to use the company they know a friend or family member recommends or ‘Likes’ than one that is ‘unknown’. By encouraging your current clients, previous clients and friends and family to like your page you are increasing your business’s chance of not only reaching new people but also getting them to use your company.
There was a time when merely optimising a website was sufficient to drive targeted traffic in numbers. SEO works in so much it drives traffic to a website; that much is common knowledge in SEO circles. However, as in life shift happens, and in SEO that shift means Google algorithm tweaking, social media engagement and quality content are now buzzwords. If you don’t deal with the shift, it’s going to get really messy when it all hits the fan.
If you’re unlucky enough to end up sitting close to the garbage can, you’ll probably turn your nose up at the smell emanating towards your nostrils. The same can be said of visitors when they arrive at a website and are confronted with garbage content. They will turn their nose up and click away to another destination. In effect, they’re getting out of smelling range (metaphorically speaking of course) and off to find somewhere where the air is a little cleaner.
Is your website a rubbish bin?
If your website content stinks, that is to say it is poorly laid out, contains typos and grammatical errors complete with images that do not do the products and/or services justice, it will turn visitors away. The web is now in the mainstream; every website is the shop window of the business it is linked to and faces onto an expectant consumer audience.
However, it isn’t just the content which greets visitors that has the potential to let your online business down. If you are not engaging the power of social media, you are missing out big time. Engaging consumers and potential customers via the power of social media is a real time, intensely targeted marketing strategy. It is akin to someone, before the web caught on, sitting reading an article in a magazine, then passing it over to someone with the comment “you might be interested in this.” (continue reading…)
That’s the message from Trond Lyngbø at Search Engine Land. Basically he’s saying that Google and other search engines, in their ever-developing campaign to find relevant content to match your user’s search terms are trying to sort out SEO wheezes from the genuine thing. That means you can’t stuff keywords into your pages, pay someone to put links back to your site on a gazillion lists around the net, create rings of sites that refer to each other or any other of the black hat techniques that have been used so far.
You need to show that people trust your site…. no, not even that… they trust you. How do you do that? By talking sense around the net and getting good feedback. Trond Lyngbø: ”What people say about your business — their feedback, the ratings they leave — everything — is publicly accessible to your prospective buyers. And this, of course, impacts the research/purchase cycle.” Check out Trond’s blog.
Above is a responsive E-commerce site we have made that shows what’s possible. and what’s not.
Many web designs are being made that ‘respond’ to the size of the window they are in. Simply speaking, this is what responsive design is – a site that fits whatever device that you are viewing it in.
It used to be that a new design had to be made for each device that could be viewing the site, but now the styling can be set to match the window size, so one site fits all …however, be warned – its not that simple.
Usually what happens is that the various elements in the larger site fold under each other, so you get a longer thinner site as you narrow down the width.
But there are some things that just wont squash up and still look OK – for example banners that go along the top of a site simply get too small to read, some logos also won’t squish down, forms also can get way too long if there are many fields to fill in, shopping carts sometimes won’t work well, and so on.
A way around the unreadable text issue is to turn the item off once its gets down to a certain size. As time goes on more solutions are being found to render a site more effectively.
Here is a nice article about it all in webdesignerdepot.com. Look halfway down to see why things are not that simple.